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Specialise in helping e-commerce & DTC scale fast &

assisting traditional business go digital.



Who We Are?

Previously known as START Malaysia. We spent the last 7 years building the startup ecosystem & helping entrepreneurs get started in the tech industry in Malaysia.

The STARTLab was setup in 2020, comprising full stack marketers based in Malaysia.

We specialize in helping traditional businesses go digital as well as scaling DTC & E-commerce brands. Our typical clients from the direct-to-consumer, retail, F&B and marketplace industries engage us for their go-to-market & scaling from 6 to 7+ figures. 

At STARTLab, we assist you via strategic consulting, training & coaching, to full range execution of the digital marketing operations. Hence, we always treat ourselves & act more like your partner & internal team member to find ways to grow your business to the next level. 

Growth Strategy & Consulting


Creating a roadmap for your team to grow & scale. Instill a sustainable & scalable frameworks & process into your existing team to drive continuous growth from within.

Organic Acquisition

From strategy to creation, execution, refinement and design of valuable content that attracts the right customers. Emails, Mobile Notifications, Automated Campaigns, Activation Campaigns.

Paid Acquisition

Data driven performance marketing from typical networks like facebook and instagram, to niche networks like Apple App Store, Google Playstore, 3rd Party ads platform for highly targeted audiences. 

Conversion Rate Optimisation 

Enhance & optimise conversion rate across every single funnel from existing sales & digital distribution channel including funnel design, landing page, websites & mobile apps.

Brands We Helped

… and some others that we can’t disclosed due to NDA yet.


Like To Win? Get In Touch Here 



At20s Holdings Sdn Bhd | At20s Commerce Sdn Bhd | At20s (M) Sdn Bhd

Registered Office
2-37, PV128, 128, Jalan Genting Klang, Setapak, 53300 Kuala Lumpur, Malaysia

JB Office
Infinity8 Reserve JBCC
Suite 18-01, Level 18, Menara JLand Johor Bahru City Centre, Jalan Tun Abdul Razak, 80000 Johor Bahru, Johor, Malaysia

+6011 56386806 | +6017 633 6806

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Start Malaysia Office